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Influencer Marketing Speaker Presentation Guide
BACKSTAGE TOUR: HOW TO BUILD BRANDS WITH INFLUENCE MARKETING & PACK THE HOUSE IN 3D by Barbara Rozgonyi, CEO, CoryWest Media
Join us on a backstage guided tour through a range of insider relationships with a variety of companies – all from a personal perspective as a brand influencer, affiliate marketer, social media community leader, mom blogger, brand management consultant and digital marketing expert. Learn what to do and what not to do in 3D: digitally, directly and dynamically. Find out what influencers really want you to know as you discover best practices in influencer marketing – and management. You’ll walk away with a 3D strategic plan outline to start or upgrade to a Broadway-worthy influencer marketing campaign RN [right now]!
Influencer Marketing Strategy: W-I-R-E-D P-R in 3D
- Keywords, Communications Foundation
- Goals, Directions
- Channels, Formats
- Emotional, Memorable
- Design in 3D
- PR = Personality + Reputation
- Digital: Finding/Engaging
- Tips: speakers, forums, apps
- Direct: Engaging/Onboarding
- Tips: events, calendars, teams
- Dynamic: Activate/ROI
- Tips: CMO show, series, fans
About Barbara Rozgonyi, Digital Transformations Expert
“Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Inc.com
Barbara Rozgonyi leads CoryWest Media. A Midwest-based WIRED branding and social selling consultancy, CoryWest Media positions its clients as highly visible, attractive, and influential leaders online. The company’s client list covers a wide range of industries from Fortune 150 to startups.
An international speaker in the meetings and event industry, Barbara was nominated for Meeting Professionals International Chicago’s “Tomorrow’s Leader Award” and is a National Speakers Association professional member.
A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at http://wiredPRworks.com, co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S. at Social Media Week Berlin in 2013.
An author, Barbara contributed the LinkedIn chapter to “Success Secrets of the Social Media Marketing Superstars,” and the PR chapter to “Success Secrets of the Online Marketing Superstars.” Named one of the top 50 content marketing influencers on Twitter, Barbara’s digital brand is @wiredPRworks.