GSN-News-B2B-Thought-Leadership Inviting you to listen in to the latest episode of Growing Social Now News with Barbara Rozgonyi to review The Competitive Advantage of B2B Thought Leadership Marketing in a new report from Edelman and LinkedIn.

The Competitive Advantage of B2B Thought Leadership Marketing (2024 Report) from Edelman and LinkedIn

In today’s competitive B2B landscape, standing out amidst the noise is a challenge faced by marketers worldwide. But what if there was a proven strategy that not only captures attention but also nurtures trust, inspires action, and drives growth?

Enter thought leadership marketing. In this blog post and Growing Social Now News episode, we’ll dissect the key findings from the 2024 B2B Thought Leadership Impact Report, Reaching Beyond the Ready: Thought Leader’s Impact on Engaging Out of Market B2B Buyers, a collaborative effort by Edelman and LinkedIn.

Join us as we uncover the transformative potential of thought leadership and explore how it can be your secret weapon in the quest for sustainable success.

Key Takeaways for B2B Marketers from 2024 B2B Thought Leadership Impact Report, Reaching Beyond the Ready: Thought Leader’s Impact on Engaging Out of Market B2B Buyers, a collaborative effort by Edelman and LinkedIn

  1. Capturing Elusive Buyers: The report reveals that a staggering 95% of B2B buyers are not actively seeking new solutions. However, thought leadership has the power to change the game. With 54% of decision-makers and 52% of C-suite executives dedicating at least an hour per week to consuming thought leadership content, there’s a significant opportunity to engage prospects who may not be actively in the market.
  2. Building Trust and Credibility: Thought leadership isn’t just another marketing tactic—it’s a beacon of credibility in an era of skepticism. Over 70% of decision-makers view thought leadership content as more trustworthy than traditional marketing materials when evaluating a company’s capabilities. By providing valuable insights, backed by robust research and data, B2B brands can establish themselves as trusted advisors in the eyes of their target audience.
  3. Retaining Customers and Fending Off Competitors: Thought leadership isn’t just about acquiring new customers—it’s also about protecting and nurturing existing relationships. The report highlights that thought leadership from competitors can prompt 70% of C-suite executives to question their current suppliers. Moreover, 25% of decision-makers have ended or significantly reduced relationships with suppliers after engaging with competitor thought leadership. This underscores the importance of consistently delivering insightful content to retain customer loyalty and fend off competitive threats.
  4. Maximizing ROI and Effectiveness: While the impact of thought leadership is undeniable, many organizations struggle to measure its ROI and harness its full potential. Only 19% of thought leadership producers can directly link sales leads back to specific content pieces. Additionally, just 29% invite thought leadership brands to participate in RFPs, missing out on opportunities to influence purchasing decisions. To unlock the full benefits of thought leadership, B2B marketers must focus on citing robust research/data, understanding buyers’ challenges, and providing actionable guidance.

The 2024 B2B Thought Leadership Impact Report serves as a clarion call for B2B marketers to embrace thought leadership as a cornerstone of their marketing strategy. By leveraging the insights gleaned from this report, businesses can position themselves as industry leaders, attract and retain customers, and drive sustained growth in an ever-evolving marketplace. Thought leadership isn’t just a buzzword—it’s the key to unlocking your brand’s true potential in the digital age.

How We Can Work Together to Engage Your Out-of-Market Buyers and Retain Current Customers

The report’s trio of ways to engage buyers: research/data, understanding challenges, and giving guidance. Our 4D Framework supports thought leadership with digital, dynamic, direct, and data connections to keep you at the top of your prospect’s list. We start by defining your buyer’s idea PR [personality and reputation] profile and match their needs to your solutions. Formats like podcasts, speaking engagements, and events, virtual or in-person, light up opportunities that attract attention, build your brand and connect you with clients. And, we’ll keep you updated with the latest research and data on Growing Social Now News!

About Barbara Rozgonyi and Growing Social Now

Barbara Rozgonyi, a leading authority in social media and digital marketing, hosts the dynamic Growing Social Now Network and publishes the top PR blog, wiredPRworks. Through insightful interviews and thought-provoking discussions, Barbara empowers brands, marketers, and entrepreneurs to harness the full potential of digital media for business growth and community engagement. With a finger on the pulse of emerging trends and technologies, Barbara’s platform serves as a valuable resource for navigating the ever-evolving digital marketing landscape with high-level marketing intelligence.

Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer, #GrowingSocialNow, #BarbaraRozgonyi

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