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Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their goals to increase visibility, attract leads, grow business, and click with crowds using social media, content marketing, and PR.
As a pioneering digital marketing communicator, Barbara’s worked with a wide range of companies, including Fortune 500 enterprises, government agencies, small businesses, entrepreneurs, startups, associations and educational institutions from elementary schools to universities. CoryWest Media’s services include digital marketing, social media and panoramic PR (Personality + Reputation) consulting, strategy, management and execution.
A recognized social media industry thought leader, Barbara founded Social Media Club Chicago, a leading global chapter, in October 2008. She’s managed more than 60 social media events, traveled to Berlin to represent the US, and made the top 50 lists for marketing and PR bloggers as a well as content marketing influencers to follow on Twitter.
Barbara’s been honored to speak at conferences hosted by leading industry groups and associations including the Federal Reserve, MDRT, South Dakota EDC, NAMC, NKBA Chicago Midwest, NCMPR, IAPD/IAPR, IndustryXchange Chicago, IACC, CarnegieComm, Influencer Marketing Days, Potmac MPI, MPI Chicago, Association Forum, IMEX America [where she was asked to be the conference’s marketing and communications expert], and IMEX Frankfurt.
As publisher of WiredPRWorks.com, launched in June 2006, Barbara’s work is often a catalyst for innovative and creative marketers and is mentioned in several noteworthy books. An author, Barbara contributed the LinkedIn chapter to the best-seller, “Success Secrets of the Social Media Marketing Superstars” and the PR chapter to “Success Secrets of the Online Marketing Superstars.” Her work is cited in several books including “Mom Blogging for Dummies” by Wendy Piersall; “Sticks and Stones: How Digital Business Reputations Are Created Over Time” by Larry Weber; “The Zen of Social Media Marketing” by Shama Hyder; and “The New Rules of Marketing & PR” by David Meerman Scott. An avid photographer, Barbara loves capturing life in pictures for clients and sharing with followers.